{"product_id":"copywriting-strategy-handbook","title":"Copywriting Strategy Handbook","description":"\u003cp class=\"cover-subtitle\"\u003eمن كتابة كوبي لقرار استراتيجي — اختار الرسالة الصح، للعميل الصح، في المرحلة الصح.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"chapter-eyebrow\"\u003eSTART HERE\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"chapter-eyebrow\"\u003eTHE STRATEGIC CHAIN\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch3\u003eStrategic Copy Brief\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"chapter-eyebrow\"\u003ePOSITIONING BEFORE COPY\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eمن Feature إلى Differentiated Value\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h3\u003e\n\u003ch3\u003ePositioning Brief\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"chapter-eyebrow\"\u003eCUSTOMER · CONTEXT · DECISION\u003cimg\u003e\u003cimg\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h3\u003e\n\u003ch3\u003eDecision Context Map\u003c\/h3\u003e\n\u003cdiv class=\"stack\"\u003e\n\u003cdiv class=\"stack-item\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":51760600613097,"sku":null,"price":250.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/6764\/2857\/files\/Copywritina1.png?v=1788089892","url":"https:\/\/yallagrow.shop\/products\/copywriting-strategy-handbook","provider":"Yalla Grow Marketing Pro","version":"1.0","type":"link"}